Launched in March 2018, Sống Thuần Chay is a non-profit organization that educates and inspires our communities towards the many personal benefits and ethical necessities of a vegan lifestyle. Our content reaches hundreds of thousands of followers on social media, and our community events, such as Saigon VegFest2019, attract thousands of participants in Ho Chi Minh City. Only a few months after our inception, our "7 Day Vegan Challenge" campaign has inspired thousands of people to experiment with a vegan lifestyle, with many choosing to adopt the lifestyle permanently.